The marketing mix of parle g shows the 4p's of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company parle products was established in the year1929 and the company started the manufacturing of biscuits in the year 1939. 192- the number of times you can cover earth's circumference if you line up all the parle-g biscuits consumed annually, end to end rs 5010 crore - the worth of biscuit sales registered by parle-g in 2012 we're talking about a number that beats the size of the entire matchmaking industry in india that could have made up for all the loss incurred by traders due to strike against government's. Pallavi chakravarti, executive creative director, taproot dentsu mumbai, said, “parle-g is a staplequite like our rice and pulses it is like that one person everyone has in their life who has. Parle g: marketing parole g is the world’s largest manufacturer of biscuits by volume or tonnage and has been in the numerous nun spot since a very long time it has done so primarily by positioning its product, parole g biscuit, at optimally affordable rates which caters to customers from all walks of life especially the low income groups in.
Parle-g, taproot dentsu campaign celebrates the ‘unsung hero of biscuits’ parle products, india's leading manufacturer of biscuits and confectionery, has partnered with taproot dentsu, the creative agency from dentsu aegis. The marketing mix of parle-g is based on what is commonly known as4 ps the 4 ps stand for product, price promotion and place go science math history literature technology health law business all sections. Marketing primarily eaten as a tea-time snack, parle-g is one of the oldest brand names in indiafor decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl named gunjan gundaniya on the front. Chapter 1 1 introduction parle products has been india's largest manufacturer of biscuits and confectionery for almost 80 years makers of the world's largest selling biscuit, parle-g, and a host of other very popular brands, the parle name symbolizes quality, nutrition and great taste.
Parle-g is the biggest biscuit selling brand of not only india, but of the world (nielsen survey, 2011) with price of rs 5 ($0073), it became first company to cross a rs 5000 crore mark[1. Parle could not ignore the deep-rooted perception of vfm in the development of short-and long-term marketing plans to maintain the success of parle-g in the market these plans are required to address segmentation, positioning, and changing demographics indian when considering potential rise in parle-g biscuits. Text: shephali bhatt, et bureau it has saved many hungry souls, old and young, at noon or midnight it has been a loyal companion to cutting chai for decades whether you are looking for a nutritional substitute or just something to munch after a long day of work or study, parle-g is a brand built for the masses and with 70% market share one can't argue with that. Parle-g with chai, or with milk for kids, or with a coffee,” he said, comparing its salience in an indian home to that of atta, (in marketing and branding strategy discussions) the way you. On #worldpostday, write us a letter at parle-g marketing department, parle products pvt ltd north end crossing, vile parle east, mumbai-400057.
Marketing mix of parle analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the parle marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company. Born: 1939 history: flagship brand of parle products pvt ltd status: has a market share of 60% in the glucose biscuits category, worth about rs2,000 crore brand story: in the hit bollywood movie welcome, actor nana patekar, in a passing reference to parle-g, notes that even biscuits command respect and have to be addressed with a ji (a term of respect in hindi. Parle g became an instant hit and was embraced by the indian masses who perceived it to be a ‘desi’ brand (just like baba ramdev’s patanjali is seen today) due to the imitable nature of the product, other companies started replicating parle-g’s strategy.
1 parle – g, the world’s largest selling brand of biscuit •in 2013, parle-g became india's first domestic fmcg brand to cross the 5,000 crore in retail sales. Marketing strategy group - 6 • overview of biscuit industry in india • porter’s model • about parle • parle products strength for parle products •parle g biscuits are available to consumers, even in the most remote places and in the smallest of villages with a population of just 1500. Parle company practices mass marketing for parle-g which appeals to masses it is a product liked by everyone and does not cater only to a specific group or part of the whole market thus it is mass production, mass distribution and mass promotion of parle-g for all buyers. Brands managed in these categories - parle g – market leader in glucose and biscuit category and world’s largest selling biscuit brand (worth 3000+ cr), parle 20-20 cookies, parle magix, parle milk shakti, parle namkeens and confectionary brands like mazelo, mango bite and londonderry.
Latest strategy: as part of its marketing initiative, parle products has recently adopted a major pricing strategy whereby a 5 kg ‘parle-g’ atta will be available to consumers and, along with ‘parle- g’ biscuit pack for free at rs 90. Parle- g | september 19 2011 | this is a case study of parle-g which is a classic salty and sweet flavored biscuit introduced by parle company in the indian market | product and marketing mix &core marketing | introduction to parle-g company in 1939,parle product began manufacturing biscuits, parle glucose and parle monaco were the first. Parle agro has been a pioneer creating innovative products and iconic brands since 1985 headquartered in mumbai, parle agro is india’s largest beverage company harnessing the abilities of 5000 employees and 76 state-of-the-art manufacturing facilities quenching the thirst of every indian. Etbrandequitycom brings latest parle g news, views and updates from all top sources for the indian marketing & advertising industry.